Publication Year: 2020,
Now in its sixth edition, Operations Strategy is the ideal introductory text to help you understand the strategic importance and scope of the operations function. With its clear structure and highly practical approach, the text provides a logical path through the key activities and decisions of operations strategy, as well as covering the broad principles that underpin the subject and the way in which operations are put together in practice.
The text draws on numerous cases and examples from a range of businesses and organisations from a variety of sectors, including Amazon, Apple, Dyson, IKEA, Intel, Rolls Royce, Samsung, Singapore Airlines, Tesco, ARM, Toyota, Zara and many more.
It is comprehensive, balanced in its treatment of the subject and international in outlook, making it the perfect choice of text whether you are studying operations strategy on an MBA course, as part of your undergraduate or postgraduate studies or you are a business executive.