Marketing Books and TextBooks

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A Dictionary of Marketing 4/e - ABC Books
A Dictionary of Marketing 4/e

Business & Management Books

$9.00
A Dictionary of Marketing 4/e - ABC Books

A Dictionary of Marketing 4/e

$9.00

Pages: 544, Specialty: Marketing, Publisher: Oxford UP, Publication Year: 2016, Cover: Paperback, Dimensions: 129x195x32mm A Dictionary of Marketing is an accessible and wide-ranging A-Z, providing over 2,500 entries on topics spanning terms for traditional marketing techniques (from strategy, positioning, segmentation, and branding...


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A Framework for Marketing Management, Global Edition, 6e - ABC Books

A Framework for Marketing Management, Global Edition, 6e

$45.00

Pages: 352, Specialty: Marketing, Publisher: Pearson, Publication Year: 2015, Cover: Paperback, Dimensions: 191x233x12mm For graduate and undergraduate courses in marketing management. A Succinct Guide to 21st Century Marketing Management Framework for Marketing Management is a concise, streamlined version of Kotler and Keller's fif...


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Sold Out Advanced Public Speaking - ABC Books
Advanced Public Speaking

Business & Management Books

Advanced Public Speaking - ABC Books

Advanced Public Speaking

$42.75

Pages: 232, Specialty: Marketing, Publisher: Taylor & Francis, Publication Year: 2017, Cover: Paperback, Dimensions: 191x235x19.05mm Advanced Public Speaking: A Leader's Guide is a comprehensive textbook designed to serve as a speech-making reference for upper-level undergraduate students. Now in its second edition, this volume ...


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Advertising and Promotion W/ Powerweb - ABC Books
Advertising and Promotion W/ Powerweb

Business & Management Books

$30.00
Advertising and Promotion W/ Powerweb - ABC Books

Advertising and Promotion W/ Powerweb

$30.00

Pages: 820, Specialty: Marketing, Publisher: McGraw-Hill, Publication Year: 2005, Cover: Paperback, Dimensions: 216x274x32mm As the field of advertising and promotion continues to dramatically change since the dominant days of high-powered Madison Avenue agencies, marketers must look beyond traditional media in order to achieve succ...


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Advertising: Critical Approaches - ABC Books
Advertising: Critical Approaches

Business & Management Books

$25.50
Advertising: Critical Approaches - ABC Books

Advertising: Critical Approaches

$25.50

Pages: 240, Specialty: Marketing, Publisher: Taylor & Francis, Publication Year: 2015, Cover: Paperback, Dimensions: 70x98x7mm Advertising: Critical Approaches explores a broad range of critical theories and perspectives to shed new light on the organisation, workings and effects of the advertising industry today. Chris Wharton ...


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Basic Marketing Research (ISE) - ABC Books
Basic Marketing Research (ISE)

Business & Management Books

$30.00
Basic Marketing Research (ISE) - ABC Books

Basic Marketing Research (ISE)

$30.00

Pages: 624, Specialty: Marketing, Publisher: Cengage, Publication Year: 2006, Cover: Hardback, Dimensions: 214x272x24mm


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Broadcast News Writing, Reporting and Producing - ABC Books

Broadcast News Writing, Reporting and Producing

$34.50

Pages: 278, Specialty: Marketing, Publisher: Taylor & Francis, Publication Year: 2017, Cover: Paperback, Dimensions: 191x235mm Broadcast News Writing, Reporting, and Producing, 7th Edition is the leading book covering all aspects of writing and reporting the news. It identifies the key concepts and terms readers need to know in ...


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Consumer Behavior: Buying, Having, and Being, Global Edition, 12e - ABC Books

Consumer Behavior: Buying, Having, and Being, Global Edition, 12e

$49.50

Pages: 632, Specialty: Marketing, Publisher: Pearson, Publication Year: 2017, Cover: Paperback, Dimensions: 216x276mm For courses in Consumer Behavior. Beyond Consumer Behavior: How Buying Habits Shape Identity Solomon's Consumer Behavior: Buying, Having, and Being deepens the study of consumer behavior into an investigation of how...


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Digital and Social Media Marketing - ABC Books

Digital and Social Media Marketing

$45.00

Pages: 336, Specialty: Marketing, Publisher: Taylor & Francis, Publication Year: 2017, Cover: Paperback, Dimensions: 156x234x23mm Digital and Social Media Marketing: A Results-Driven Approach is an exciting new industry-led, research-informed and results-driven guide to digital commerce. Its examples draw from SMEs and from Euro...


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Sold Out Digital Marketing, 6e - ABC Books
Digital Marketing, 6e

Business & Management Books

Digital Marketing, 6e - ABC Books

Digital Marketing, 6e

$57.00

Pages: 728, Specialty: Marketing, Publisher: Pearson, Publication Year: 2015, Cover: Paperback, Dimensions: 198x249x27mm 'I have used this book in all its editions since first publication with my undergraduate and postgraduate students. It is a core text for all the students, because it provides the detail they require at an academi...


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Directing and Producing for Television - ABC Books
Directing and Producing for Television

Business & Management Books

$30.00
Directing and Producing for Television - ABC Books

Directing and Producing for Television

$30.00

Pages: 338, Specialty: Marketing, Publisher: Taylor & Francis, Publication Year: 2017, Cover: Paperback, Dimensions: 216x279x19.05mm Directing and Producing for Television provides essential tools required to direct and produce effectively in a variety of settings. Ideal for students in television production courses, Directing a...


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Directing for the Screen - ABC Books
Directing for the Screen

Business & Management Books

$19.50
Directing for the Screen - ABC Books

Directing for the Screen

$19.50

Pages: 292, Specialty: Marketing, Publisher: Taylor & Francis, Publication Year: 2017, Cover: Paperback, Dimensions: 152x229x19.05mm Directing for the Screen is a collection of essays and interviews exploring the business of directing. This highly accessible guide to working in film and television includes perspectives from indu...


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