Marketing Books and TextBooks

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A Dictionary of Marketing 4/e - ABC Books
A Dictionary of Marketing 4/e

Business & Management Books

$12.00
A Dictionary of Marketing 4/e - ABC Books

A Dictionary of Marketing 4/e

$12.00

Pages: 544, Specialty: Marketing, Publisher: Oxford UP, Publication Year: 2016, Cover: Paperback, Dimensions: 129x195x32mm A Dictionary of Marketing is an accessible and wide-ranging A-Z, providing over 2,500 entries on topics spanning terms for traditional marketing techniques (from strategy, positioning, segmentation, and branding...


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Advanced Public Speaking - ABC Books
Advanced Public Speaking

Business & Management Books

$39.00
Advanced Public Speaking - ABC Books

Advanced Public Speaking

$39.00

Pages: 232, Specialty: Marketing, Publisher: Taylor & Francis, Publication Year: 2017, Cover: Paperback, Dimensions: 191x235x19.05mm Advanced Public Speaking: A Leader's Guide is a comprehensive textbook designed to serve as a speech-making reference for upper-level undergraduate students. Now in its second edition, this volume ...


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Advertising and Promotion: Global Edition 10E - ABC Books
Advertising and Promotion: Global Edition 10E

Business & Management Books

$37.50
Advertising and Promotion: Global Edition 10E - ABC Books

Advertising and Promotion: Global Edition 10E

$37.50

Pages: 800, Specialty: Marketing, Publisher: McGraw-Hill, Publication Year: 2015, Cover: Paperback, Dimensions: 214x272x30mm We are pleased to present this Global Edition, which has been developed specifically to meet the needs of international advertising students.§§In this 10th edition, Belch/Belch introduces students to the fast-...


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Advertising: Critical Approaches - ABC Books
Advertising: Critical Approaches

Business & Management Books

$28.50
Advertising: Critical Approaches - ABC Books

Advertising: Critical Approaches

$28.50

Pages: 240, Specialty: Marketing, Publisher: Taylor & Francis, Publication Year: 2015, Cover: Paperback, Dimensions: 70x98x7mm Advertising: Critical Approaches explores a broad range of critical theories and perspectives to shed new light on the organisation, workings and effects of the advertising industry today. Chris Wharton ...


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Broadcast News Writing, Reporting and Producing - ABC Books

Broadcast News Writing, Reporting and Producing

$54.00

Pages: 278, Specialty: Marketing, Publisher: Taylor & Francis, Publication Year: 2017, Cover: Paperback, Dimensions: 191x235mm Broadcast News Writing, Reporting, and Producing, 7th Edition is the leading book covering all aspects of writing and reporting the news. It identifies the key concepts and terms readers need to know in ...


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Consumer Behaviour : A European Perspective, 6e - ABC Books
Consumer Behaviour : A European Perspective, 6e

Business & Management Books

$45.00
Consumer Behaviour : A European Perspective, 6e - ABC Books

Consumer Behaviour : A European Perspective, 6e

$45.00

Pages: 736, Specialty: Marketing, Publisher: Pearson, Publication Year: 2016, Cover: Paperback, Dimensions: 198x262x26mm Consumer Behaviour: A European Perspective 6th Edition by Michael R. Solomon, Gary J. Bamossy, Soren T. Askegaard and Margaret K. Hogg Now in its sixth edition, Consumer Behaviour: A European Perspective provides ...


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Customer Service Skills for Success 6E - ABC Books
Customer Service Skills for Success 6E

Business & Management Books

$37.50
Customer Service Skills for Success 6E - ABC Books

Customer Service Skills for Success 6E

$37.50

Pages: 448, Specialty: Marketing, Publisher: McGraw-Hill, Publication Year: 2015, Cover: Paperback, Dimensions: 217x275x13mm Customer Service Skills for Success by Robert W. Lucas is the top-selling customer service textbook in the United States.Customer Service Skills for Success 6e addresses real-world customer service issues and ...


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Digital and Social Media Marketing - ABC Books
Digital and Social Media Marketing

Business & Management Books

$36.00
Digital and Social Media Marketing - ABC Books

Digital and Social Media Marketing

$36.00

Pages: 336, Specialty: Marketing, Publisher: Taylor & Francis, Publication Year: 2017, Cover: Paperback, Dimensions: 156x234x23mm Digital and Social Media Marketing: A Results-Driven Approach is an exciting new industry-led, research-informed and results-driven guide to digital commerce. Its examples draw from SMEs and from Euro...


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Directing and Producing for Television - ABC Books
Directing and Producing for Television

Business & Management Books

$33.00
Directing and Producing for Television - ABC Books

Directing and Producing for Television

$33.00

Pages: 338, Specialty: Marketing, Publisher: Taylor & Francis, Publication Year: 2017, Cover: Paperback, Dimensions: 216x279x19.05mm Directing and Producing for Television provides essential tools required to direct and produce effectively in a variety of settings. Ideal for students in television production courses, Directing a...


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Directing for the Screen - ABC Books
Directing for the Screen

Business & Management Books

$30.00
Directing for the Screen - ABC Books

Directing for the Screen

$30.00

Pages: 292, Specialty: Marketing, Publisher: Taylor & Francis, Publication Year: 2017, Cover: Paperback, Dimensions: 152x229x19.05mm Directing for the Screen is a collection of essays and interviews exploring the business of directing. This highly accessible guide to working in film and television includes perspectives from indu...


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E-Marketing , 7e - ABC Books

e-marketing, International Edition, 7e

$37.50

Pages: 496, Specialty: Marketing, Publisher: Pearson, Publication Year: 2014, Cover: Paperback, Dimensions: 178x232x22mm For courses in Internet Marketing or E-marketing This book teaches marketers how to engage and listen to buyers, and how to use what they learn to improve their offerings in today's Internet- and social media-driv...


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Entrepreneurial Marketing - ABC Books
Entrepreneurial Marketing

Business & Management Books

$33.00
Entrepreneurial Marketing - ABC Books

Entrepreneurial Marketing

$33.00

Pages: 182, Specialty: Marketing, Publisher: Taylor & Francis, Publication Year: 2017, Cover: Paperback, Dimensions: 138x216x15mm How do you sell an innovative product to a market that does not yet exist? Entrepreneurial businesses often create products and services based on radically new technology that have the power to change...


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