Pages: 624,
Specialty: Marketing,
Publisher: Wiley,
Publication Year: 2014,
Cover: Paperback,
Dimensions: 203x254x20mm

* Offering more real-world application and experience, this book arms marketing professionals with a true understanding of the concepts needed to achieve a global reach * Uncovers all the latest trends and hot topics in the field * Emphasizes the multilateral nature of marketing * Prepares readers to manage global marketing activities in an increasingly competitive environmentshow more