Strategic Marketing Problems: International Edition, 13e

Business & Management Books

$45.00

Buy The Strategic Marketing Problems: International Edition, 13e from ABC Books with Worldwide delivery at Best price.

Pages: 744,
Specialty: Marketing,
Publisher: Pearson,
Publication Year: 2013,
Cover: Paperback,
Dimensions: 216x274x24mm

For undergraduate and graduate marketing strategy courses. A comprehensive, practice-driven approach to developing decision-making skills in marketing. Decision-making in marketing is first and foremost, a skill. And since all skills are learned through practice, Strategic Marketing Problems: Cases and Comments balances the concepts and tools used for solving marketing problems with numerous case studies that challenge students to apply what they've learned. This edition features a new chapter on chapter on marketing channel and supply chain strategy and management and ten new cases.show more.

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