Pages: 576,
Specialty: Management,
Publisher: Pearson,
Publication Year: 2006,
Cover: Paperback,
Dimensions: 178x232x22mm

For undergraduate or graduate courses in Electronic Commerce. This briefer text gives students an overview of managerial and technical concepts of e-commerce. The material follows a life cycle approach to show students the entire process of e-commerce from "vision" or strategic planning to "fulfillment" for delivery of products and services with the goal of customer satisfaction.show more