Pages: 175,
Specialty: Management,
Publisher: HarperCollins,
Publication Year: 2000,
Cover: Hardback,
Dimensions: 147.32x190.5x10.16mm
Two marketing experts share their radical strategies for marketing effectively on the Internet, urging readers to mix the old with the new when making a marketing plan, and using anecdotes from successful web companies to illuminate their ideas.show more
