Services Marketing Management: A Strategic Perspective, 2nd Edition

Services Marketing Management: A Strategic Perspective, 2e

Business & Management Books

$48.00

Author-Editor

Publication Year

ISBN

Author-Editor:

Hans Kasper Crossed Out

Publication Year:

2006

ISBN:

9780470091166 Crossed Out

Pages: 576, Specialty: Marketing, Publisher: Wiley, Publication Year: 2006, Cover: Paperback, Dimensions: 195.6x256.5x30.5mm In order to deliver excellent service quality, it is critical to understand, create and deliver real value to all stakeholders. The second edition of ...

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