Brand Management: Research, Theory and Practice, 2e
Brand Management: Research, Theory and Practice, 2e

Brand Management : Research, Theory and Practice, 2e**

Business & Management Books

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Pages: 314, Specialty: Management, Publisher: Taylor & Francis, Publication Year: 2016, Cover: Paperback, Dimensions: 156x234x17mm For more than three decades it has been argued that the brand is an important value creator and should be a top management priority. However, the def...

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