ISE Contemporary Advertising, 16e | ABC Books

ISE Contemporary Advertising, 16e

Business & Management Books

$51.00

Author-Editor

Publication Year

ISBN

Author-Editor:

ARENS

Publication Year:

2021

ISBN:

9781260570830 Crossed Out

Specialty: Marketing, Publisher: McGraw-Hill, Publication Year: 2021, Cover: Paperback, Dimensions: 276x338x24mm This product is the "big version" (18 chapters) intended for courses in Advertising and Integrated Marketing Communication. The course is taken by students in liberal arts, ...

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